Phishing is no longer just shady emails with typos and bad grammar. Today’s cybercriminals are using brand impersonation to create messages that look exactly like they came from the companies you trust most.
In Q2 2025, Microsoft led with 25% of global impersonation cases, followed by Google (11%), Apple (9%), and Spotify (6%). These attacks usually claim there’s a problem with your account or a special offer waiting—anything to get you to click a link. That link leads to a fake login page where your credentials are stolen in seconds.
Brand impersonation works because it leverages trust. When we see a logo we recognize, our guard drops. Criminals combine that trust with personal details they’ve gathered elsewhere to make the scam even more convincing.
This type of phishing also thrives on urgency—messages often warn of account closure, billing issues, or security alerts. That ticking clock is designed to make you act before you think.
To protect yourself, slow down. Hover over links to see the true destination, navigate directly to the official website, and enable multi-factor authentication (MFA) whenever possible. Remember: if something feels urgent and looks official, it’s worth verifying before you click.
Reference: Check Point
